5+Best+Reasons+to+Build+Links+In-House

5 Best Reasons to Build Links In-House
By Justilien Gaspard



It's tempting to outsource link development, and there are some amazing link developers out there. Problem is, most are in high-demand and booked for months ahead of time, and those with regular clients rarely take on new work. Justilien Gaspard has outlined 5 good reasons to take link development in-house: This article relates to the course because we have discussed in lecture the advantages/disadvantages of outsourcing and in-house IS development. Usually outsourcing talent is cheaper, however this is not the case when hiring external link developers. In-house link development is cheaper and enables companies to have control over the process.
 * 1) **Industry Knowledge** - Your company has greater insight about its own products/services than a third-party company.
 * 2) **Business Connections & Networks** - While a third party company might be sending e-mails or calling a company without making much headway, your people could use existing business contacts to get into the door, get past the gatekeepers, and talk to the right people.
 * 3) **Existing Marketing Strategies** - If you buy traditional advertising from companies who also have a website, they may be willing to post links to your website on theirs.
 * 4) **Less Expensive** - Link developers can charge hundreds of dollars an hour but by utilizing existing staff and resources, you can reduce the overall cost of link development.
 * 5) **Terminated Links** - Link developers usually lock their customers into contract and remove links if you discontinue paying for their services, therefore it makes more sense to develop your own links.