Steph_Chan

=**CO-CREATION CONTENT:**=

Presentation Date: Monday, November 23, 2009


 * Article Summary:**

In the article, « 4 Ways Live and Digital Music Are Teaming Up to Rock Your World », Eliot Van Buskirk discusses the new trend of watching concerts via live web streaming on websites such as Youtube and Billboard Live. He argues that going to a concert is too expensive and inconvenient with the drive and spending money on ticket prices and miscellaneous concert expenses. As a result, the proposes four ways of how music lovers can watch live concerts from the comfort of their own home.

__1. Live Concert Webcasting__ The purpose of live concert webcasting is to create a middle grown of live and digital music, as an individual is able to watch a concert live without any pre-recording on their computer. For example, watching the U2 concert (Youtube’s first full length live concert stream) at the Pasadena Rose Bowl. Music lovers are able to watch these concerts on Youtube and Billboard Live. Billboard Live have also created an application to allow users with Iphones to watch live streaming of a concert onto their concert using Istream Planet.

__2. Live Concert Interaction__ One drawback of watching a live webstream of a concert on the Internet is the lack of audience interaction during a concert. However, Deep Rock Drive is an initiative that allows Fans to feel part of the crowd by being able to record themselves cheer at home between songs or through their mics and the footage is then shown during the concert. This is beneficial for both the artist and the fans as artists are able to interact with fans from across the globe and fans are able to eperience the instant participation engagement of an actual concert without being present.

__3. Live Music In Movie Theatres and Living Rooms__ Media corporations such as Sony are introducing a concept of being able to watch a live streaming ofa concert in a movie theatre. This gives gives the individual of watching a live concert surrounded by a small group of people; giving a more audience-feel atmosphere.

__4. Just-In Time Live Recording__ Because of the technology to provide live streaming of a concert, showgowers are now able to purchase the concert (professionally recorded) immediately as they exit he actual concert. This is the concept of the “ultimate” encore presentation.

In conclusion, this article presents the idea of apply the live webstreaming concerts to the global village concept and bringing everyone together to enjoy live music which ultimately changes the face of the music and concert industry.

Article Link: "4 Ways Live and Digital Music Are Teaming Up to Rock Your World" by Eliot Van Buskirk Powerpoint:


 * __Discussion:__ Do you think live web streaming on websites such as Youtube and Billboard Live will ever replace the physical experience of going to a concert?**

__**Responses:**__

I think that it could effect the concert turn out for smaller artists, but the experience of viewing something in a browser doesn't really compare to that of a stadium with thousands of fans. Even a recorded DVD of a concert would offer a better experience than a youtube stream, and DVD recordings never replaced going to the actual concert. user:michael_mckerracher

This generally helps new and upcoming artists. I helped coordinate a hip hop competition "The Beat Down" in October. I was back stage the entire time and I missed the audience experience of the show. Luckly, much of the audiences/fans were recording the entire show on their cameras and later uploaded to YouTube. I streamed the performances, but the quality of web streaming is too low to illustrate the experience of attending a show/concert in person. user:tinana

Interesting. How about streaming live concerts in HD in movie theatres? (For example: Sony's Digital Cinema Music Series) You get to experience live streaming with a crowd of people (much smaller than a concert audience of course). I suppose this would only be more beneficial for those who are not able to attend concerts in their own city? user:StephChan

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