Cazan+Cezar

I got a page.


 * Article Summary**: **Teaching Mature Markets new M-Commerce Tricks**

http://www.ecommercetimes.com/story/68626.html

Ten years ago, smart phones in countries such as Japan and the Philippines, including other developing countries, provided access to various technological services such as paying bills online on smart phones, or even ordering airline tickets. North America is lagging behind, we are still trying to attain easy and inexpensive of using mobile commerce. (How many people do you know for example, that do their banking on their mobile phone?) In developing countries, it is easier to offer such services since they don’t really have a strong technological infrastructure. In developed nations, m-commerce starts with banking, then mobile payments, and finally remittance, sending checks or money over distances. Developing nations follow the reverse of that order of progression. In both cases, m-commerce attains to immediate needs. People in developed nations need more financing management services, and people in developing nations need services such as paying bills and transferring money to families, and so on. At the beginning of 2009, only 7 percent of mobile users engaged in any sort of m-commerce, and only 25 percent of those 7 actually made purchases through their smart phones. Compared to Europe and Asia, m-commerce is still in its early days for us, and will only increase as more people get smart phones and subscribe to data plans. Another important aspect is security and protection of payments from consumers. A current set of standards exists now, the PCI-SSID (Payment Card Industry Data Security Standards) however that standard is criticized for being too complex to work with from the developer level and has some loopholes. Amazon and PayPal are working on developing their own standards, for example PayPal recently developed PayPal X, and released its developer source code to allow developers to imbed payments directly in their mobile applications. Developers are also working on peer-to-peer or business-to-business mobile commerce with new Adaptive Payments APIs, which will be available in 2010. Amazon announced Amazon Mobile Payments Service, and is already beginning to be used by the distributor Handmark. The article concludes with “While m-payments for other, non-mobile goods exist in Europe, this space is still in its infancy here” (Quoted from Evan Conway, Vice President of Handmark).

Join the Discussion!