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Original Article

**TelePresence: High Definition Conferencing**
“Telepresence” is a rapidly emerging market that focuses on high definition video conferencing technology. The article, “IBM Serves Up Cisco TelePresence Service” focuses on IBM’s introduction of a new telepresence technology service based on the use of Cisco technology. Although this technology made a commercial appearance in 2006, IBM became familiar with the service in its testing stages, making them a great candidate for offering the service. Although Cisco provides the technology, IBM’s services include maintenance on all hardware and software equipment required to run an international video conference. With over 250 Cisco certified technicians, IBM offers a concierge service which increases the ease of setting up and troubleshooting problems in high pressure situations.

Companies using the service are finding telepresence extremely effective in inproving business efficiency. Functions such as business reviews, executive meetings and training sessions have become a focus for using the telepresence system. It also allows assists in the better completion of collaborative projects. With the use of high definition technology, key communication signals such as body language and facial expressions can easily be observed.

In addition to increasing business productivity, telepresence also saves money. The article states that with the economy, many companies are appealed to technological alternatives to travel. Gartner Technology Business Research Insight also predicted a total savings of $3.5 billion from reducing business related travelling. Cisco also expects to save $174 million with the use of Telepresence and collaboration. Although Cisco isn’t the only company in the telepresence market, they are expected to grow as many more companies embrace the power of video conferencing.