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=__Tina's Article Analysis__=


 * **Facebook Becoming Online Video Hub by Kenneth Corbin**

With the rise of the web experience given by social networking sites, Facebook has increased its returning and unique visitors recently with video viewing. Nielsen found that the total time people spent watching videos on Facebook increased 1,840 percent, while the number of unique visitors who viewed a video jumped 548 percent (Corbin 2009). This allowed visitors to spend more time on Facebook and has become central to the web experience. However, YouTube clearly dominates online video by far. It is also understandable that other social networking sites are beginning to implement and incorporate online video to their existing services they also provide. Where Facebook is normally known for its user generated content, it has enabled users to upload more than just user profiles, photos, and process friend requests. On the video application, when oneself is tagged in a video they are most likely to view it. "We are seeing remarkable growth in video viewing on social networking sites and it is only natural that these two trends would converge in consumers' minds, making sites like Facebook and Myspace.com, increasingly important distribution points for both consumer and professionally generated video" (Corbin 2009). Likewise, if a friend or a friend of a friend was tagged in a video, one will view it. These videos may be personal or sometimes commercial. By tagging friends to a video uploaded onto Facebook, it will appear on your friends’ home screen under mini-feed. One is able to generate hits to the video to appear higher on the mini-feed by commenting below the video, expressing if they like it and possibly tagging other friends in the video.

For companies who have Facebook pages such as Coach. It provides them a web advantage over their competitors. Since the main users of Facebook are high school and university students, companies like Coach who may fit this demographic would enjoy marketing to. Advantages include and not limited to company exposure on the web, brand or lifestyle awareness, showcase change in target markets and free public advertisements to Facebook audiences. Businesses should strategize to implement this online video on Facebook. Where as Coach for example, has taken advantage for the holiday season.

Coach has a contest where they will give away a free handbag to a regular blogger. Already, YouTube is flooded with vloggers (video bloggers) posting what they want from Coach and how they feel about it. This contest features their new collection, Poppy. It’s a fresh, innovative and trendy line that targets a younger crowd not traditional to Coach. At the result, Coach receives free promotion of their brand by the vloggers and bloggers posting comments about Coach and their products. This helps them develop Coach’s new fresh lifestyle and brand awareness.
 * Example**
 * Coach’s Holiday Blog-a-Day **

@http://www.coach.com/holidayblog media type="youtube" key="vhAIFkDby4w" width="425" height="350"

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 * Powerpoint

=**Discussion**=

//**We definitely spend more time on the web streaming videos. How effective are the Coach Holiday Blog-a-Day videos for consumers?**//

I definitely think the Coach Holiday Blog-a-Day videos is effective for consumers because it allows individuals to do their research online before personally shopping at the actual store. In the case of Blair's video blogs, she goes in great detail of the Coach poppy collection (i.e. when to wear each purse and what you can put in each one) which helps the consumer a great deal before purchasing their own Coach poppy bag. Further, it makes the purchase-decision more informed as video's such as Blair's help create the decision for the customer; leaving them with less research and decision to conduct when they are at the store. user:StephChan


 * //These Coach inspired vlogs are meant to//** **//generate profit to the company//****//. Do these shared videos on Facebook/YouTube actually bring you into the Coach stores?//**