Let's+get+real+about+building+a+better+customer+data+model

__ Let's get real about building a better customer data model __ This article examines the ways companies can improve their performance, especially due to the economic downturn. This improvement can be delivered through making use of their current investments in Customer Relationship management (CRM). Customer Relationship management utilizes information about the companies customers to gain insight into their needs, wants, and behaviors in order to serve them better. Companies are realizing that their Enterprise Resource Planning (ERP) are too centered on the software and therefore should rather only support it and not be the leading role of the system. It is crucial for businesses to implement business processes and objectives in accordance to the software, to achieve a greater beneficial outcome. The CRM that is mentioned in this article is the Oracle Customer Data Hub. The Oracle E-business suite and the Oracle Customer Data Hub, provides a customer directory that merges customer information so it can be accessed by all of the company’s systems. The advantages of this system are that it makes sure all information from different sections are available to be accessed by employees, the costs are lower, and the information is more reliable. This helps the company understand their customer’s needs through their purchase history and requests they’ve made to initially market a better product to fit them. The Oracle Customer Data Hub is built on an open information architecture which allows it to be used with applications from other sellers. This integration would help to recognize the best products to collaborate with. This integration benefits both B2C and B2B companies. B2C Company’s focus on the integration of huge customer databases and B2B would focus on collaborative applications. Recognizing what needs to be integrated to achieve a greater growth in the market it beneficial in delivering enhanced products and services that are customized to the companies consumers.

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