Why+Businesses+SHOULD+Use+Social+Media

Social media has allowed for business to engage in closer and real-time digital conversations with customers. Social media is very relationship oriented and having deep and meaningful relationships with customers, suppliers, potential investors, and key players in the marketplace is a large part of what makes a B2B company successful. Social media tools can only strengthen and complement these relationships. It is important for businesses to recognize social media as a complement and **NOT** as a replacement for the necessary face-to-face interpersonal communication.

Listening to your consumers is true for Business-to-Business and Business-to-Consumer companies utilizing social media. Social media can be used to determine where conversations are coming from, the topic of the conversations, and positive and negative feedback from businesses and consumers. Listening helps you to better determine the needs of your most important clients. “ Good B2B companies have always listened to their clients. Great B2B companies have always taken it one step further and listened to their competitors' clients.”

What this means is that businesses can use social media as a listening tool for end user feedback and to find out what your competitors' clients are saying to identify opportunities and gaps in the marketplace. Identifying noticeable gaps could put your business in the position to fill consumer gaps with new business.

Link to Article: [|Social Media for B2B]